Vertical Markets

May 30, 20234 min read

A New Vertical Worth the Pursuit: Nonprofit Sector

One of the fastest growing ways to sell to State, Local & Education is through cooperative purchasing contracts whether it be OMNIA...

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May 2, 20225 min read

Women in the Public Sector - April 2022

This issue we continue the series of meeting successful women who have built careers in or with a focus on Public Sector. Lisa Merder is...

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Jul 31, 20214 min read

August 2021 - Delving Into Vertical Markets

As with any vertical market, GSA has some unique aspects that are important to know when pursuing business with federal government...

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Jul 1, 20214 min read

July 2021 - Delving Into the Public Sector

There are many free resources to help you better understand selling to the Federal Government. We will review some of the primary resources

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May 1, 20214 min read

May 2021 - Delving Into Vertical Markets: Tips & Tricks for Being Successful

As you are determining whether or not to focus on a vertical market, there are many things you should consider, but today I want to hone...

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Apr 1, 20214 min read

April 2021 - Vertical Markets: Tips & Tricks for Being Successful

Through this column I hope to impart some of the wisdom I have learned in the 26 years I have been in the furniture industry and...

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