Helping Furniture Manufacturers Win in Public Sector Markets

We empower small and mid-sized furniture manufacturers to compete strategically in government markets, even when they don't hold a contract yet. By mobilizing sales teams and strengthening dealer rep alignment, we help clients grow public sector sales sustainably, often representing a significant portion of their total revenue.

Navigating the public sector is complex—but you don't have to go it alone.

At Catalyst Consulting Group, we help furniture manufacturers succeed in the Federal, State, Local, Education (SLED), and Cooperative markets with strategic programs that drive real results.

Whether you're just entering the space or looking to level up your public sector strategy, we’re the partner that will assess where you are—and take you where you want to go.

What you can expect in working with us

Detailed Business Review

We begin by assessing your current standing in government and commercial markets—analyzing existing contracts, sales channels, and market focus to uncover growth opportunities

Channel & Marketing Audit

We evaluate your distribution model and current marketing efforts to identify what’s working, what’s not, and what’s needed to position your brand for further public sector success

Targeted Growth Strategy

We develop segmented strategies for each market vertical—Federal, State, Local, Education, and Cooperative Purchasing—based on where your greatest opportunities lie.

Business Development Acceleration

We help you develop and launch new business initiatives aimed at growing market share and driving public sector revenue—both through dealer networks and non-dealer channels.

Dealer & Sales Rep Engagement

Our consultants work hand-in-hand with your sales leaders and rep groups to build stronger relationships with key dealers and increase alignment across your team. Engagement with reps is a key to success.

Ongoing Strategic Partnership

We don’t walk away after the plan is made. You’ll have ongoing access to the Catalyst team for strategic input, idea sharing, and support as you execute and adapt. We'll be your trusted experts you can turn to.

Integrated Marketing Support

We collaborate with your team to develop or refine marketing plans—from print and digital collateral to email campaigns and trade show strategies—ensuring your message connects with government buyers.

Channel Expansion Planning

We help you identify non-traditional and non-dealer partners who are well positioned to sell into government—opening up new paths to public sector success.

Training and Education

Our team delivers training programs ensuring your teams understand how to sell into public sector channels, and speak the language of government buyers.

Proven impact. Sustainable growth.

At Catalyst, we’ve helped dozens of small and mid-sized manufacturers unlock meaningful growth in the public sector—through sharper positioning, stronger partnerships, and smarter execution.

Public sector sales can represent a powerful revenue stream—often accounting for more than one-third of total business for our clients. Even without a contract in hand, we help manufacturers compete strategically by mobilizing sales teams, aligning dealer and rep efforts, and building a path to long-term success.

With Catalyst, you don’t just get a plan. You get a partner committed to your growth.

Let's Talk Strategy

Schedule your free 15-minute consultation

Whether you’re exploring the public sector for the first time or ready to grow smarter, our team is here to help. In just 15 minutes, we’ll uncover where you are, where you want to go—and how Catalyst can help you get there.